A look Into Umbro's history with nostalgia.

Research into Umbro Wider Advertising Strategy

·      Advertisement is non-existent.

·      Brand image is clearly diminished

·      It’s not followed any sort of theme

Nostalgia

Originally thought nostalgia wouldn’t work as there was no apparent fashion history within Umbro’s catalogue. This assumption was completely wrong as I can demonstrate below.

Kim Jones x Umbro

Palace x Umbro

Patta x Umbro

Off-White x Umbro

House of Holland x Umbro